With the intention of manufacturing high quality tyres from Irapuato, Guanajuato, AZTEMA has laid the first stone, which stands out for being the first car radial tyre factory in Mexico with Mexican and Chinese investment.
IN BRIEF/
< The tyre manufacturing company, which is complemented by a Chinese and Mexican investment, will have an operational headquarters in Irapuato, Guanajuato, from where 1,400 new jobs will be generated when it starts operations. >

It is estimated that 51% of the investment was made by Sailun and 49% by the Mexican company, Tire Direct. From its strategic headquarters located in the Castro del Rio Industrial Park in the municipality of Irapuato, the company estimates the production of 600,000 tyres per year.

"We have our Corporate, our MASTER CEDIS, our MACRO CEDIS expanding to MAGNO CEDIS, which is an operational center for TD Miles - all located in the city of Leon, Guanajuato - and now with the Joint Venture alliance with the company SAILUN, we start with AZTEMA: Rubber & Tire Manufacturing" said Gonzalo Santamarina, CEO of Tire Direct.

IN FIGURES /
Investment:
$400 mdd
It is worth noting that this is the first Chinese brand to integrate a complete industrial chain covering new materials, processes, technology, equipment, modern management, and talent, which adds to strengthening Guanajuato's Mind Manufacturing Valley.

The governor of Guanajuato, Diego Sinhue Rodríguez, said it is an honor to accompany the directors of this great company of Chinese origin, who will operate under the figure of the company AZTEMA, in alliance with Tire Direct. "Its presence and operation will boost the strengthening of micro, small and medium-sized enterprises and suppliers in our state," Sinhue said.

Company executives and government representatives during the laying of the first stone in Guanajuato.
» Company executives and government representatives during the laying of the first stone in Guanajuato.

Creation of AZTEMA


TIRE DIRECT is an international leader in the import and distribution of tyres for all segments, and with its Joint Venture with SAILUN created AZTEMA: Rubber & Tire Manufacturing.
AZTE: comes from Aztecs, originators and founders of Mexican culture, representing Tire Direct. While MA, comes from Mayan, architects and specialists, representing Sailun (China).